Pejman (PJ) Yedidsion is a Principal of the firm and is admitted to practice before all courts of the State of California, the U.S. Patent and Trademark Office, and the U.S. District Court for the Central District of California. Mr. Yedidsion holds a Bachelors of Science degree in computer science from the UCLA School of Engineering and Applied Science and holds his Juris Doctor from the University of West Los Angeles School of Law, California.

He has drafted and prosecuted both U.S. and foreign patent applications in the fields of computers (computer hardware, computer software, networking, Internet, Internet security), electronics, telecommunications, avionics, LED control systems, electromagnetic tranducers, image stabilization control systems, centrifugal compressors, optics, firearms, business models, medical devices, scientific instrumentation, media content distribution and delivery, image codecs, MFPs, computer-aided manufacturing (CAM) systems, plant fertilizer compositions, Orthogonal Frequency Division Multiplexing (OFDM) receiving systems, solar receivers, heliostat tracking control systems, and other manufacturing and industrial areas.

Mr. Yedidsion is responsible for overseeing the management of the firm and attending to client matters. He specializes in supporting our clients in various technologies, some of which include electrical, electronic, and computing systems and processes. He actively participates in furthering his expertise in Intellectual Property practice as a member of the Ventura County Bar Association, the San Fernando Valley Bar Association, and the California State Bar Intellectual Property Law Section.  Mr. Yedidsion currently serves as Secretary of the Intellectual Property Section of the Ventura County Bar.

Mr. Yedidsion has extensive experience as a software engineer in telecommunication technologies, and particularly in the design and development of multi-platform automation systems that provide scripting capabilities. Mr. Yedidsion served as the lead engineer in developing a new user interface in Fibre Channel technology for one of the global leaders in network testing and measurement. While working as an engineer, Mr. Yedidsion visited leading companies in innovation within development labs, communication networks, and IT organizations in order to understand and adhere to their needs relating to test and service management solutions.

Prior to him joining private practice in 2009, Mr. Yedidsion was working with the Intellectual Property Counsel for the Los Angeles City Attorney’s Office, which was one of the first municipal Intellectual Property practices in North America and specialized in Intellectual Property and Antitrust laws, including Patent, Copyright, Trademark, and Entertainment laws. While with the City Attorney’s Office, he was involved in reviewing, editing, drafting, and negotiating contracts and other transactional documents concerning the city’s Intellectual Property assets.

Mr. Yedidsion has been named as one of the Top Attorneys Rising Stars In Southern California as Recognized and Published In: Los Angeles Magazine, 2016-2018










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IP & Startups:
Intellectual property (“IP”) has always been a key component of a startup’s rise and success. While it is possible for new innovative startups to fail to execute on their strategies due to a competitive landscape, IP protection most always allows these companies to level the playing field against other established powerful organization. By protecting their IP, startups may better attract investors, block competitors, and provide a hedge in case they are unsuccessful. In recent studies, a correlations has been shown between startups that invest in patent protection and their employment and sales growth.
In order to protect its IP, a startup needs to navigate a tricky terrain even before its formation. The legal principles involve many do’s and don’ts and key timing provisions and expiration. Our firm provides guidance on key concepts identifying the different types of IP, when and how they should be sought out, ownership, and timing issues. Our clients enjoy the offerings of the following services:
• Fundamentals of the different types of patents, copyrights, trademarks and trade secrets
• Key elements of nondisclosure agreements
• Proper IP ownership
• Open source software and related issues